Business & Administration
Evaluation and Approval Criteria
Process for Opportunity Fund Proposals
Opportunity Fund Concept Paper Format (link to template)
Business
Plan Development
The following guidelines include the key elements required in a Business Plan. Additional information to support your proposal may be submitted.
·
Executive Summary (one page) which describes the highlights
of the Business Plan.
·
Table of
Contents listing the section titles and page numbers to provide
for easy reference.
·
Business Concept that identifies the market potential or
other benefits related to the proposal and outlines the action plan for
the coming year. A revenue and/or benefit forecast should also be
provided. Finally, a realistic assessment of risks and a contingency plan
should be provided.
·
Description of
the Competition and/or Demand for the service that captures
relevant information about outlook for growth, market and customer trends,
market strengths and weaknesses, along with competition, demographic, and
consumer trends.
·
Description of the Program/Project which defines the
product or service; identifies target market and competitive advantage of
concept; and sets forth staff, facilities, and equipment requirements.
·
Performance Factors & Performance Goals that
identify specific measurable factors and goals for the first year, along
with longer-term goals. This section must clearly relate to the
University’s 2004 goals.
·
Marketing Plan (if revenue generating activity) that
identifies the marketing elements related to targeting customers, pricing,
location, promotion, and tracking results.
·
Action Plan
that identifies the steps and specific action to be taken, and by
whom, along with checkpoints for measuring results.
·
Financial Plan
that contains a pro forma financial forecast
setting forth the investment/cashflow required by the University during
the next three years.
Business Plan Format (link to template)
