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Page 6
Who we are ... and aren’t
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| Recently the University commissioned a study to learn more about
who chooses to become part of the pride. The study asked some very
specific questions about pastimes in order to get a general idea of
who you are. It turned up some interesting tidbits, including:
1. There are roughly 66,000 of us out there.
2. We own either rods and reels or racquets and wristbands but not
both.
3. Our boots boogie to CMT and TNN (Country Music Television and
The Nashville Network, for those of you whom this doesn’t
describe).
4. We like late-night TV, especially on Saturdays.
5. For many a Lion, wild game is the name of your hunting and angling
game.
6. More Alumni live in Washington D.C. than in Wichita Falls, Texas.
7. We read either Field & Stream or Cooking Light but not both.
And while we agree that perusing Country Living and Southern Living
was the thing to do, few of us bothered to pick up a New York Times.
8. Many of our radio dials are tuned to country or classic rock,
but rhythm and blues pushes few of our buttons.
9. While we don’t make an especially extraordinary effort
to watch award shows, we will go out of our way to catch the annual
broadcast of “Frosty the Snowman.”

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These are a sampling of the broad results from what’s
known as a geodemographic study, this one by Carnegie Communications.
A&M-Commerce administrators are using the data to help refine
student recruiting efforts and improve Alumni services.
If the descriptions at left don’t fit you at all, don’t
worry. Administrators also acknowledge that the Pride has always been
an independent pack and say they will not be sending anyone around
to revoke the diplomas of even the most individual of individuals. |
You may recall that the last issue of The Pride
noted how typical students are older than they once were. Need proof?
You got it ... |
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At 73, student Ruth Tharp is no novice at making
the grade
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Some people go to college so they can get a good job and ultimately
retire. Ruth Tharp, a junior at A&M-Commerce, retired so she could
finally go to school. Ruth, 73, is pursuing her bachelor’s degree
in business administration here after receiving her associate degree
last May from Connors State College in Muskogee, Okla. The mother
of seven and grandmother of seven more is living on campus in Cowling
Hall and is busy with her 15-hour semester load. “I do it mainly
for my brain—to keep my brain working,” she says. Ruth
says she decided to come to A&M-Commerce after receiving a Phi
Theta Kappa transfer Scholarship, Which pays for most of her tuition
and her apartment at Cowling Hall." |
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Alumni make Presence known in marketing,communications |
The marketing division recently honored
eight of its marketing and communications professionals, and seven
of the eight were Alumni.
The staffers had won state, national and international awards for
outstanding work in 2002. Recognized were:
Dr. J.P. Slovak (BS ’90, MS ’93,
EdD ’96), an assistant professor of biology and former Lions’
football player, who received a Communicator Award of Excellence
for the best play-by-play coverage
Dr. Kayla Price (BS ’88, MBA ’90,
EdD ’02), director of Alumni Relations, who earned a Circle
of Excellence International Award from CASE for A&M-Commerce’s
annual Alumni Forum
Luis Camacho (BS ’97), KETR news
director, who took two first-place awards best newscast and government
reporting
Jaime Harper (BS ’97, MS ’99),
director of Web Services, who received a Grand Award from CASE for
the A&M-Commerce home
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page,which was named the best university
Web page in the Southwest
Mary Lou Hazal (BS ’75, MPA ’80), assignments
editor in News Service, who landed two national-level awards from
the National Federation of Press Women for news releases and two
first-place awards and one second-place award from Texas Professional
Communicators for news release writing
Vicki Holloway (BS ’89), station
manager at KETR, who won a first place for her radio feature following
the terrorist attacks of September 11.
Deborah Davies (BS ’92), director
of Marketing and Development Communications. who earned a Katie
Award from the Dallas Press Club for her work with The Pride.
Since then, The Pride has been given the nod by another group, the
Texas Public Relations Association, which conferred on this Alumni
publication a certificate of merit.
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Wear sunscreen, floss
regularly, think twice about having someone’s name as
part of your tattoo, always read the directions, and pay back
your student loans.
Provost Emeritus Don Coker,
at a recent Graduate School ceremony
I’m very bullish on this institution
in a very bearish environment.
President Keith D. McFarland
I thought that was God speaking.
Laura Morris, years ago, after being startled
awake during a prayer by Dr.David Talbot
It probably was.
The response of Laura’s father &
President Emeritus Jerry Morris, who told the story recently
at Dr. Talbot’s funeral |
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