UNDERGRADUATE PROGRAMS

MARKETING MAJOR

The marketing major prepares graduates for careers in consumer or organizational sales and sales management, product management, marketing research, promotion and media planning, retail/wholesale management, buying or purchasing, and customer service management. These careers are found at all levels of distribution (manufacturing, wholesale, and retail - both domestic and international), as well as in non-profit organizations and government. In addition to the common body of knowledge in business competencies, majors in marketing will demonstrate competencies in marketing promotion, personal selling and sales management, channels of distribution, research, retailing, consumer behavior, marketing of services and marketing policy and strategy.

MANAGEMENT MAJOR

The Management major prepares students for a challenging career in profit and not-for-profit organizations. The program provides exposure to skills and careers in the growing fields of retailing, sales management, and human resources, while providing for flexibility for support in additional areas. This major provides students with backgrounds in policy formulation, decision-making, and the organizational activities of managers. In addition to the common body of knowledge in business components, majors in management will demonstrate competencies in supervision, human resource management, sales,retailing, and entrepreneurship.

HUMAN RESOURCE MANAGEMENT MAJOR

The Human Resource Management major prepares students for careers as supervisors in non-technical areas of profit and non-profit organizations. They are also qualified for entry-level positions such as management trainees, compensation analysts and recruitment interviewers. Current world-wide emphasis on human resource management has resulted in this major becoming more significant in every type of organization. This major provides students with backgrounds in policy formulation, decision-making, and the organizational activities of managers. In addition to the common body of knowledge in business competencies, majors in Human Resource Management will demonstrate competencies in management and supervision, human resource management, compensation, labor management relations, staffing and research, and human resource development.