Research Interests:
International Marketing Negotiations - Philippines, United States, Canada, Mexico
&
Other Marketing-Related Topics

Recent Publications (1994 - present):

A. Academic Journals

Topic: International Marketing

Carraher, Shawn, Sarah Carraher and Alma Mintu-Wimsatt (forthcoming), “The Customer Service Management in Western and Central Europe: A Concurrent Validate Strategy in Entrepreneurial Financial Information Services Organizations,” Journal of Business Strategies, Vol. 21 (2).

Mintu-Wimsatt, Alma, Rosanna Garcia and Roger Calantone (2005), “Risk, Trust and the Problem Solving Approach: A Cross Cultural Negotiation Study,” Journal of Marketing Theory and Practice, 13 (1), 52-61.

Mintu-Wimsatt, Alma (2005), "Equity Sensitivity and Negotiation Behaviors: A Look at Mexican Exporters." Academy of Marketing Science Review [Online] 2005 (1) Available: http://www.amsreview.org/articles/wimsatt01-2005.pdf

Mintu-Wimsatt, Alma and Jule Gassenheimer (2004), “The Problem Solving Approach of International Salespeople:  The Experience Effect,” Journal of Personal Selling and Sales Management, 14 (1), 19-25.

Mintu-Wimsatt, Alma and John Graham (2004), “Testing a Negotiation Model on Canadian Anglophone and Mexican Exporters,” Journal of the Academy of Marketing Science, 32 (3), 345-356.

Mintu-Wimsatt, Alma (2003), “A Cross-Cultural Validation of King and Miles’ Equity Sensitivity Instrument,” Psychological Reports, 92, 23-26.

Mintu-Wimsatt, Alma (2003), “Consumer Behavior,” in Business English, John Parnell and Yalin Lei, editors, China, pp. 118-132.

Mintu-Wimsatt, Alma (2002), “Personality and Negotiation Style:  The Moderating Effects of Cultural Context,” Thunderbird International Business Review, 44 (6), 729-748.

Mintu-Wimsatt, Alma and Jule Gassenheimer (2002), “Impact of Demographic Variables on Negotiators’ Problem-Solving Approach:  A Two-Country Study,” Journal of Marketing Theory and Practice, 10 (1), 23-25.

Parnell, John, Alma Mintu-Wimsatt and Shawn Carraher (2002), “Trust in Internet Shopping and Its Correlates:  A Cross-Cultural Investigation,” The E-Business Review, Vol. 2, 195-201.

Mintu-Wimsatt, Alma (2000), "Exploring Personality Traits of Filipino Export Negotiators and Their Implications on the Negotiation Activity," Journal of Asia Pacific Business, Vol. 2 (4), 3-20

Mintu-Wimsatt, Alma and Jule Gasseheimer (2000), "The Moderating Effects of Cultural Context in Buyer-Seller Negotiation," Journal of Personal Selling & Sales Management, Vol. 20 (Winter), 1-10.

Mintu-Wimsatt, Alma and Roger Calantone (2000), “Crossing the Border:  Testing a Negotiation Model Among Canadian Exporters,” Journal of Business and Industrial Marketing, 15 (2).

Mintu-Wimsatt, Alma (1999), “Learning From Students’ Perceptions of International Business,” Journal of Teaching in International Business, Vol. 10 (3 & 4).

Mintu-Wimsatt, Alma and Hector Lozada (1999), “Personality and Negotiation Revisited,” Psychological Reports, 84, 1159-1170.

Lankford, William and Alma Mintu-Wimsatt (1999), "Another Look at Corporate America's Culture," Career Development International, 4 (2), 88-93.

Mintu-Wimsatt, Alma and John L. Graham (1998), "Antecedents and Outcomes of Problem-Solving: Look at Canadian Exporters," Research in International Business & International Relations, vol. 7. Greenwich, CT: JAI Press, 117-137.

Calantone, Roger, John L. Graham and Alma Mintu-Wimsatt (1998), "Problem-Solving Approach in an International Context: Antecedents and Outcomes," International Journal of Research in Marketing, 15, 19-35.

Graham, John L., Alma T. Mintu and Waymond Rodgers (1997), "Explorations of Negotiation Behaviors in Ten Foreign Cultures Using a Model Developed in the United States," in National Culture and International Management in East Asia reprinted from Management Science, Herbert Davis and William Schulte, Jr., eds. Boston, MA: International Thomson Business Press, 257-295.

Graham John L. and Alma Mintu-Wimsatt (1997), "Culture's Influence on Business Negotiations in Four Countries," Special Issue: Comparative Negotiation Analysis, Group Decision and Negotiation, Vol. 6 (2), 483-502.

Mintu-Wimsatt, Alma and Roger Calantone (1996), "Exploring Factors Affecting Negotiators' Problem-Solving Orientation," Special Issue: Organizational Buying Behavior - 25 Years of Knowledge and Research, Journal of Business and Industrial Marketing, Vol. 11 (4), 60-72.

Mintu-Wimsatt, Alma and Jule Gassenheimer (1996). "Negotiation Differences Between Two Diverse Cultures: A Seller's Perspective," European Journal of Marketing, Vol. 30
(4), 26-39.

Mintu-Wimsatt, Alma and Roger Calantone (1995), "The Impact of Individual and Organizational Variables on Intra- and Inter-Cultural Negotiations," Journal of Marketing Theorv and Practice, Vol. 3 (3), 88-98.

Graham, John L., Alma T. Mintu and Waymond Rodgers (1994), "Explorations of Negotiation Behaviors in Ten Foreign Cultures Using a Model Developed in the United States," Management Science (Special Issue: Is Management Science International? In Search of Universal Rules), Vol. 40, No. 1 (Fall), 72-95. This paper also won the Citation from the Joseph H. Lauder Institute of Management and International Studies, The Wharton School and The School of Arts and Sciences.

Topic: Green Marketing

Mintu-Wimsatt, Alma (1997), "Germany's Packaging Order: Some Channel Management Implications," in Marketing Channels: A Relationship Marketing Approach, James Lumpkin, David Strutton and Lou Pelton, eds. Chicago, IL: Richard D. Irwin, 230-233.

Lozada, Hector and Alma Mintu-Wimsatt (1996), "Sustainable Development and International Business: A Holistic Perspective," Journal of Euromarketing, Vol. 5, No. 3, 65-74.

Mintu, Alma T. and Hector Lozada (1993),"Green Marketing Education: A Call for Action," Marketing Education Review, Fall, Vol. 3 (3), 17-25.

Topic: Teaching Pedagogy

Mintu-Wimsatt, Alma, Courtney Russ and Kendra Ingram (forthcoming 2006), “On Different Teaching Pedagogies: What Happens to Your Course Evaluations, “ Marketing Education Review, Fall.

Mintu-Wimsatt, Alma and Mary Anne Milward (2005), “Dallas Ice Corporation and Its Premium Beverage Ice Product,” Journal of College Teaching and Learning, Vol. 2 (1), 65-69.

Mintu-Wimsatt, Alma (2001), "Traditional vs. Technology-Mediated Learning:  A Comparison of Students' Course Evaluations," Marketing Education Review, 11, 65-74.

B. Books

Mintu-Wimsatt, Alma and Hector Lozada (1996), "Sustainable Development and International Business: A Holistic Perspective," Green Marketing in a Unified Europe, Alma Mintu-Wimsatt and Hector Lozada, eds., Binghamton, NY: International Business Press, pp. 65-74.

Mintu-Wimsatt, Alma and Michael Bradford (1995), “In Search for Market Segments for Green Products," in Advances in Environmental Marketing: New Developments in Practice. Theorv and Research, New York: Haworth Press, pp. 293-303.

Lozada, Hector and Alma Mintu-Wimsatt (1995),"Green-Based Innovation: Sustainable Development in Product Management," in Advances in Environmental Marketing: New Developments in Practice. Theorv and Research, New York: Haworth Press, pp.179-194.

C. Proceedings

Mintu-Wimsatt, Alma, Kendra Ingram, Mary Anne Milward, Courtney Russ and Theresa Sadler (2005), “Course Evaluations and Technology Mediated Learning Environments,” Proceedings – Association of Collegiate Marketing Educators Conference, Dallas, TX.

Mintu-Wimsatt, Alma, Kendra Ingram, Mary Anne Milward and Courtney Russ (2005), “On Different Teaching Pedagogies: What Happens to Your Course Evaluations?” Proceedings – Winter AMA Educators’ Conference, San Antonio, TX.

Mintu-Wimsatt, Alma and Mary Ann Milward (2004), “Dallas Ice Corporation and its Premium Beverage Ice Product,” Proceedings - Southwest Case Research Association, Orlando, FL.

Jun Liu, Lei Yalin and Alma Mintu-Wimsatt (2003), “Studying Marketing in the United States: Chinese Instructors’ Point of View,” Proceedings – 2003 Academy of International Business - Southwest, Houston, TX.

Carraher, Shwan, Sarah Carraher and Alma Mintu-Wimsatt (2003), “Customer Service Orientation in the UK: A Concurrent Validation of Biodata Questionnaire Within an Entrepreneurial Financial Information Services Organization,” Proceedings – 2003 Southwest Academy of Management, Houston, TX.

Parnell, John, Alma Mintu-Wimsatt and Shawn Carraher (2002), “Trust in Internet Shopping and Its Correlates:  A Cross-Cultural Investigation,” Proceedings - 2002 Annual Meeting of the International Academy of E-Business, Orlando, FL.

Mintu-Wimsatt, Alma (2002), “Lesson Learned:  Teaching Via the Internet,” Proceedings – AMA Winter Educators’ Conference, Austin, TX.

Mintu-Wimsatt, Alma (2001), “What Companies Actually Think and Do With IB Degree:  A Case Study,” Proceedings – Academy of International Business – Southwest, New Orleans, LA.

Myers, Chris and Alma Mintu-Wimsatt (2001), “Personality, Negotiations and the Moderating Effect of Culture: A Conceptual Study,”  Proceedings – Academy of International Business – Southwest, New Orleans, LA.

Mintu-Wimsatt, Alma and Hector Lozada (2001), “Distance Learning in the MBA Program:  A Look at Students’ Course Evaluations,” Proceedings – AMA Winter Educators’ Conference, Scottsdale, AZ.

Mintu-Wimsatt, Alma (2000), "Traditional vs. Technology Mediated Learning: A Comparison of Students' Course Evaluations" Proceedings - AMA Winter Educators' Conference, San Antonio, TX.

Mintu-Wimsatt, Alma  and Martha Fransson (1999), “Distance Learning:  Evaluating the Evidence, Where Do We Go From Here?” Proceedings – AMA Winter Educators’ Conference, St. Petersburg, Fl.

Lozada, Hector and Alma Mintu-Wimsatt (1998), "Linking Environmentalism and Marketing Strategy: A Conceptual Discussion," Proceedings - Decision Sciences Institute, Las Vegas, NV.

Lozada, Hector and Alma Mintu-Wimsatt (1998), "Ecofeminism, Consumption, and Enviropreneurial Marketing Strategies'" Proceedings - Decision Sciences Institute Las Vegas, NV.