GENERAL PURPOSE & SCOPE
The James G. Gee Library collection supports the curriculum and research
needs of undergraduate students, graduate students, and faculty in the
Department of Marketing & Management.
Marketing
subject strengths include: electronic commerce (a.k.a. e-commerce),
business-to-business, branding, consumer behavior, promotion, distribution,
pricing, retailing, and sales.
The university offers the following degrees, majors, and special programs
in Marketing:
- Bachelor of Business Administration with a Major in Marketing.
- Master (Master of Science in Marketing, Master of Science in
E-Commerce, and Master of Business Administration with a Minor in
Marketing).
- International Family Business Center.
Management subject strengths include: management, human resources,
labor relations, entrepreneurship, business law, business statistics,
business policy, purchasing, retailing, and staffing.
The university offers the following degrees, majors, and special
programs in Management:
- Bachelor of Business Administration in Management (with Majors
in Management, Human Resource Management, and Operations Management)
- Master (Master of Science in Management, Master of Business Administration
with a Minor in Human Resource Management, and Master of Business
Administration with a Minor in Management of Technology) .
The College of Business & Technology is accredited by the Association
to Advance Collegiate Schools of Business, the International Association
for Management Education.
GENERAL SUBJECT BOUNDARIES
The collection development emphasis is on purchasing current literature
for undergraduate curriculum.
Library of Congress Classification Areas of Collection – Marketing
and Management
LC Classification |
Description |
Level of Collection |
| HD1-HD0100 |
Economics: Production |
3 |
| HD2321-HD4730 |
Economics: Industry |
2 |
| HD4801-HD8942 |
Labor |
2 |
| HD9000-HD-9999 |
Special Industries & Trades |
1 |
| HE1-HE9999 |
Transportation & Communication |
1 |
| HF1-HF1186 |
Commerce |
2 |
| HF1401-HF4050 |
Commerce Policy |
2 |
| HF5001-HF5392 |
Business |
2 |
| HF5401-HF5541 |
Marketing Distribution |
3 |
| HF5546-HF5549 |
Office Organization/ Management |
3 |
| HF5801-HF6182 |
Advertising |
3 |
While selection of new materials is based on recently-published materials
in these LC classes, deselection (a.k.a. weeding) may be based on age,
research value, physical condition, and use of existing materials. If
the collection includes multiple copies of a title, the library will
retain only the most recent edition unless usage warrants otherwise.
In general, textbooks are excluded from the collection, although exceptions
may be made on a case-by-case basis. Further selection guidance may
be obtained from resources such as the Baker Library at the Harvard
Business School, CHOICE Reviews, and Library Journal.
LANGUAGES
English is the primary language of the collection, although materials
published in other languages may occasionally be ordered in order
to support international courses (such as Global Consumer Behavior,
Distribution Management for Global Markets, etc.).
GEOGRAPHIC AREAS
Collection emphasis is on the United States, although international
materials may be occasionally ordered on a case-by-case basis
TYPES OF MATERIALS COLLECTED
The collection includes monographs, periodicals and other serial publications,
statistical works, directories, and other standard reference works.
FORMATS OF MATERIALS COLLECTED/DELIVERY OF MATERIALS
The collection includes material in print, microform, compact disc,
and online format. Although the bulk of the collection has traditionally
been in print format, as cost and availability have been concerns,
the collection has begun to move toward more electronic materials.
With the exception of material collected solely for classroom instruction,
no format is excluded if the material is relevant to the collection
and if the library has the necessary technology in place.
OTHER RESOURCES AVAILABLE
The library-created E-Commerce Pathfinder is available online at http://www7.tamu-commerce.edu/libref/e-commerce.htm,
which includes links to current, reliable resources available for
free online.
CREATION DATE
06/13/2003
REVISION HISTORY
Created 06/13/2003.
SUBJECT LIBRARIAN
Scott Lancaster, Interim Business Reference Librarian.
Email:Scott_Lancaster@tamu-commerce.edu
|
Level of collection definitions
TOC